When it comes to your site, I’m sure you spend a lot of time working on your UI to make it look good and ensuring functionally works but how much time do you spend on the content you publish, how do you enusre it is fit for purpose, as you roll out new features do you think about how those features will look / work when you don’t have content depth to support them.

For information rich sites the content you publish is just as important as the features you have on your site, in fact at times it doesn’t matter how great your interaction model is, if the content isn’t there you are off to a losing start.

In my opinion you have to understand what the needs of your users are and how your content will support those needs in ordre to have a chance of success. To do this you need to define a framework by which you can qualitatively and quantitatively measure whether you are meeting those users’ needs.

Path analysis, satisfaction surveys, competitor analysis can all be used to define the needs of your consumers (or your perspective consumers if you haven’t launched yet), once you have identified the primary needs you can then identify the types of content you need to publish to support those needs. Once you have defined the needs of your users you can quantify how well you currently meet those needs, where the gaps are and what you need to fill those gaps. You now have a framework by which you can monitor and track your improvements.

Now its all about prioritizing your content roll out plan and away you go.